Kim Kardashian, Kylie e Kris Jenner in versione no make-up

After years of contouring and more is more makeup, the women of the Kardashian clan have realized that to be a true influencer and beauty mogul you need to have the courage to show yourself in a soap and water version.

If we think of Kris Jenner and her beloved daughters, selfies and videos with very elaborate make-up protagonists immediately come to mind. Well, after years of contouring, hyper layered make-up base, false eyelashes, make-up and doll hair, Kris Jenner, Kylie Jenner and Kim Kardashian took courage and showed themselves to their millions of followers in the brand new #nomakeup version.

The unwritten rule: to be a beauty mogul you have to show your makeup removed

If you follow the women of the Kardashian-Jenner clan on social networks, you will already know: a few weeks ago Kim Kardashian, 41, shared a video on her Instagram page in which we see her using the exfoliating scrub of her SKKN by Kim skincare line on her face without make-up. Platinum blonde hair tied in a decidedly practical low bun, perfectly groomed skin in evidence, Kim Kardashian has stripped of the trappings and her followers have literally gone mad with happiness.

Read also: Kim Kardashian chooses the Blond Marilyn obtained in fourteen hours of treatment

Of course, there are those who took advantage of the moment of "stripping" to intercept the various signs of the star's tweaks, denied one by one by the person concerned. But as the beauty mogul and influencer with large numbers Jlo teaches, exhibiting one's vulnerability and being seen without make-up is a marketing choice destined to give enormous popularity (and money).

Not surprisingly, after just a few days it was the turn of momager Kris Jenner, 66, to share her beauty routine, obviously with her daughter Kim's skincare products. We rarely saw the head of the family without makeup and again the video (shot in Kris' super luxury bathroom) was a hit. Last but not least, the little Kylie Jenner.

See also: Kourtney Kardashian and Travis Barker, a dream wedding in Portofino

25 years old on August 10, the two-time mom chose TikTok to show her make-up and double cleansing routine with her products from her Kylie Skin brand and show herself without make-up (but with mileage nails!).

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