NFT is the Collins Dictionary word of the year 2021. And the popularity of the technology will continue to grow. The NFT market reached $25 billion in 2021. It is projected to reach $35 billion in 2022 and rise to $80 billion by 2025. Through NFT, digital objects are sold and bought for cryptocurrency. The prices of digital properties run into the thousands and millions in dollars.
Let's take a look at the most recent and famous NFT projects.
Steph Curry NFT
National Basketball League (NBA) megastar Steph Curry is about to introduce 650 million NBA fans to his own version of the Metaworld – he filed a trademark application for the Curryverse on 26 October.
If the trademark application filed by SC30 Inc. in the United States is approved, the four-time NBA champion will have exclusive rights to "entertainment services, namely in-person, virtual and metaverse performances."
According to the application, the Curryverse will also provide "online gaming services in the nature of virtual worlds", where players can earn both burnable and unburnable tokens (NFTs), which can be bought or sold in an "online marketplace".
The application also covers virtual clothing and merchandise, business management and investment services, charity fundraising services, and software as a service (SaaS), which includes software platforms for developing, promoting, selling and exchanging NFTs, among others.
While more specific details of Carrivers' meta-universe have not been announced, the NBA star's meta-universe is likely to attract a lot of attention given his 47 million fans on Instagram (recognised as an extremist organisation banned in Russian Federation) and 17.1 million followers on Twitter.
While the metaverse-related trademark seems to be a first for Curry, it's definitely not his first move into Web3.
In August 2021, Curry first became part of the NFT community after buying Bored Ape Yacht Club for $206,000.
Golden State Warriors' love of golf also led him to invest in LinksDAO, a decentralised autonomous organisation (DAO) that aimed to create "the world's greatest golfing community".
The NBA superstar also starred in an FTX commercial in March as part of his role as an ambassador for the popular cryptocurrency exchange.
NBA Miami Heat gets Web3 sponsor
Meanwhile, just eight days after concluding a multi-year partnership with the National Football League (NFL) team New England Patriots, blockchain infrastructure company Chain has become the official "Web3/Blockchain infrastructure partner" of the Miami Heat.
Chain said in its 1 November press release that its partnership will aim to "bridge the gap between the sports industry and Web3 technology" by providing a suite of products and services that "address the complexities of overall blockchain management".
As part of the partnership, Chain's logo will be emblazoned on the Miami Heat player's pre-match jersey, and the blockchain solutions company will also be featured on the NBA team's social media platforms.
See also: xCopy NFT
Snoop Dogg releases first NFT of his own
Rapper Snoop Dogg has released his NFT 'Decentralised Dogg'. It is the fruit of his collaboration with artist Chris Cold.
The art concept was unveiled yesterday on the SuperRare platform. It is being auctioned until December 3. SuperRare is an NFT digital trading platform for wealthy buyers willing to pay for more exclusive tokens.
"Decentralised Dogg" looks like a 3D collage of 10 different portraits of the musician at different stages of his life. The exclusive soundtrack is written by Snoop himself.
Nick Adler, the rapper's investment partner, told reporters that this is just the beginning. According to him, Snoop plans to continue to conquer the NFT market, collaborating with Coldie and other popular NFT artists. By the way, the management of the musician himself contacted the artist and offered to create NFT for SuperRare.
And here's what Snoop Dogg himself said in a recent interview about NFT:
"This technology has inspired me to rethink the format of my work and present my art to the world. I want the project to be a representation of my view of the meta universe."
Major collector and marijuana token enthusiast
On September 21, Snoop announced that he was using the pseudonym "Cozomo de 'Medici" online. So it was revealed that he is a celebrity NFT collector. The wallet linked to Cozomo de 'Medici's account lists a large NFT collection worth over $17 million. This includes the purchase of 9 CryptoPunks and a number of marijuana-themed tokens. Snoop Dogg's passion is shared by many celebrities.
Nike CryptoKicks – the brand's first NFT trainers
The virtual trainer is a replica of the real Nike Dunk Low. The outsole and silhouette itself has been updated with all sorts of elements, but the much-loved model still comes through.
In 2021 Nike has bought the company that makes NFT and digital trainers
Nike has announced the acquisition of NFT studio RTFKT (read "artifact"), which creates digital collectibles. The studio has been involved in several digital trainer projects this year.
Nike CEO John Donahoe revealed that the partnership with RTFKT will help the company accelerate the digital transformation of the brand and allow it to provide athletes with products at the intersection of fashion, sports, art and technology. Donahoe also shared plans for the future, saying that Nike plans to invest in the development of RTFKT and expand the brand's influence in the digital space.
RTFKT itself was founded in 2020 and has already worked on several commercially successful projects. In February this year, for example, the brand collaborated with artist FEWOCiOUS to create a series of NFT trainers. The entire batch of 600 pieces was sold in 6 minutes, generating $3.1 million in sales. In the spring, RTFKT worked with Atari to develop a limited edition collection of digital trainers inspired by the brand.
World of Women: an NFT collection that opens up possibilities
World of Women consists of more than 10,000 one-to-one NFTs that Karkai has handcrafted – the collection contains 27 different outfits, seven lip colours and 14 skin tones.
World of Women is one of NFT's most successful projects, with over 5,300 customers and total sales: $186 million and that's awesome!
Who is the creator of the NFT project Woman's World?
Yam is a top NFT artist whose art aims to bring attention to women. Her art combines bright, harmonious colours with playful, delicate lines and a light fantasy. Her mission has always been to draw attention to and empower women by making them the centre of her work.
The World of Women collection is Yam's work. The universe she has created has a colourful and distinctive style, recognisable, accessible and varied. Her artwork is inspired by her life experiences, her multicultural background and her community.
Yam and the World of Women team are passionate about increasing diversity and inclusivity in the NFT community and supporting emerging artists.
Written by Michael Zippo
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