Justin Bieber has posted an inflammatory message about a collection of his clothes launched by H&M, calling it "rubbish".
This year, there will be no Justin Bieber sweaters under the tree. Not from H&M, anyway. But the collection was launched. On Tuesday, the Canadian singer stopped the fast-fashion brand and fans who already saw themselves wearing clothes bearing the effigy of their favourite star. In a message posted on his Instagram account, he didn't mince words about the "junk" being put on sale "entirely without [his] permission": "The H&M merchandising they did with my name is junk and I didn't approve it. Don't buy it."
AFP contacted the fashion retail giant, which says it did not overlook regulatory protocol for the launch of the artist's range: "As with all other licensed products and partnerships, H&M followed the appropriate approval procedures," says the H&M spokesperson, who adds that the collection was indeed withdrawn from sale, "out of respect for the collaboration and Justin Bieber".
However, this is not the first time that H&M has offered products related to the singer on its shelves. Photos of him printed on fabric, song quotes, tour names, song titles… These low-cost merchandise items were a hit with fans. CBS spotted a fan account of the singer, Justin Bieber Traacker, who was obviously well informed. The fan behind the account posted a photo of the products that are drawing the star's ire. Justin Bieber himself commented on the post: "When everyone finds out I didn't approve any of these products…".