The star of Pantene's new campaign, the digital entrepreneur and wife of Fedez amazes everyone with her new Grease-style hair.
With curly, super-bulky 80s-style hair, Chiara Ferragni experiments with a new hair look that looks a lot like Sandy's transformation in Grease.
Chiara Ferragni transforms herself into a curly queen
In the past we have already seen her – a few rare times – with wavy or vaguely frizzy hair, but the digital influencer and entrepreneur's desire for transformation never ceases to amaze. In the campaign for Pantene's new styling products she sports a never-before-seen ultra-curly hair look, which is very reminiscent of Sandy's hair in the legendary final scene of Grease.
Combed by hairstylist Gregory Kaoua, Fedez's wife is almost unrecognisable with thick ultra-light curls, obtained with the Perfect Curls Mousse and the Argan Oil-based Natural Curls Styling Cream.
Modern curls and pop nail polish
Brightness, softness, effervescence. With sculpted, chip-effect locks and scaled-back hair, the influencer plays at interpreting a new version of herself. Because creativity (even with hair) is a fundamental ingredient of self-expression and thus of self-esteem.
To match the curly waterfall, the 35-year-old entrepreneur and style icon sports a glittery fuchsia top and earrings from her collection. A multicoloured nail polish in a pop shade could not be missing from the lively and energetic look, while the eyeshadow is in an iridescent gold shade that fades to the same brick shade as the lipstick.
Volume a gogo and multi-shade shade
The new super-curly hairdo is proof that even straight, thin hair can give life to flashy, maxi-volume compositions, evoking the bold 80s style in full voice in a contemporary version. But with the added details worthy of an experienced beauty icon such as herself.
Starting with the hue, which ranges freely between shades of blonde. To arrive at the effortlessly defined texture. A finish that is relatively easy to achieve with the latest generation of hybrid products for which she is testimonial, which control humidity and act as heat protectors, to be applied to wet or dry hair before styling.